Welcome to
G Communication Consulting

Strategic Communication. STEM Background. Classical Roots.
Serving B2B companies across Switzerland, Europe, and globally.

Are you seeking
external expertise for your
Marketing & Communication projects?


You've come to the right place.

Corporate & Executive Communications | Global Marketing & Communication Strategy | Brand Development & Loyalty | Storytelling & Copywriting | Crisis Communication Plan | Web Design & Development | Sustainability | Event Planning & Management | Social Media Strategy & Management | Employee Engagement & Internal Communications | Stakeholder Management & Engagement | Project Management | Content Management Systems (CMS) | Email Marketing & Campaign Management | Budget Management & Annual Reports | Agency Management & Vendor Relations | Consulting | Digital Transformation | Editorial Plans | LinkedIn & Instagram | Change Management

Corporate & Executive Communications | Global Marketing & Communication Strategy | Brand Development & Loyalty | Storytelling & Copywriting | Crisis Communication Plan | Web Design & Development | Sustainability | Event Planning & Management | Social Media Strategy & Management | Employee Engagement & Internal Communications | Stakeholder Management & Engagement | Project Management | Content Management Systems (CMS) | Email Marketing & Campaign Management | Budget Management & Annual Reports | Agency Management & Vendor Relations | Consulting | Digital Transformation | Editorial Plans | LinkedIn & Instagram | Change Management

G Communication Consulting offers senior-level marketing and communication support — on a flexible, project basis.

Whether your team is facing a peak workload, a specific expertise gap, or the temporary absence of a key colleague — I step in as an external communication partner, integrating directly into your team to manage daily tasks or lead specific projects through to completion. This model is also referred to as interim communication management — and it is one of the most effective ways to access senior expertise exactly when you need it, without the long-term commitment of a permanent hire.

Based in Lugano, Canton Ticino, with a secondary office in Winterthur, Canton Zurich, I support companies across Switzerland and internationally — bridging local expertise with global experience.

This flexible model gives you access to senior expertise exactly when you need it, without the long-term commitment of a permanent hire.

My goal is to ensure your marketing and communication efforts are not only managed effectively but also drive measurable success.

United in purpose

My mission is simple: to build relationships of trust with my clients, helping them make their brands visible, consistent, and distinctively theirs. Regardless of technical complexity or the B2B nature of your business, I do not simply translate jargon. I translate true expertise into messages that resonate on a human level.

Many organizations do not lack creative agencies. They lack someone to brief them well, choose the right partners, and ensure the strategy actually survives execution. That is the role I play. I bridge the gap between complex business needs and impactful creative output.

Working from Switzerland—with offices in Lugano (Canton Ticino) and Winterthur (Canton Zurich)—I support clients both locally and across the globe.

Strategic marketing and communication for global B2B companies, specializing in branding, storytelling, and digital strategies.

Areas of expertise.

There is a particular kind of frustration that technical companies know well.

You have the expertise. The track record. The results. But when it comes to communicating it — to clients, to markets, to the world — something gets lost in translation. I know that gap from both sides.

I trained as an engineer at Politecnico di Torino, Italy. Then spent 20 years working at the intersection of global B2B business and corporate communications — leading marketing and communication strategies across Europe, Asia, North America and the Middle East, for companies operating in specialty chemicals, identification technologies, industrial manufacturing, and beyond.

What I found, consistently, is that the companies with the strongest products are often the ones least equipped to talk about them. Not because they lack intelligence — quite the opposite. But because precision thinking and strategic storytelling require different muscles. And most organisations only train one.

That's the gap I work in.

At G Communication Consulting, I work with B2B companies and senior professionals on brand strategy, corporate communications, digital presence, event management, and more — bringing the rigour of an engineering mindset to the craft of communication.

Global marketing consultant leading a B2B branding project to enhance digital presence and audience engagement.

What my Clients say.

"I have had the opportunity to work with Giulia on several marketing projects, supporting the opening of our design Center in Singapore and manufacturing plant in Thailand, as well as our participation as an exhibitor at a major trade show in Europe.

Giulia demonstrated
a great ability to translate the vision for the projects into marketing strategies and actionable workplans. She had a very effective management of the multiple resources contributing to the project (both internal and third parties): she was able to keep all tasks perfectly in track, through a thorough planning of tasks and the rigorous follow up of their execution."

Rem tene, verba sequentur
— Cato the Censor

A Marketing & Communication Executive by your side.

Giulia Boratto

  • I started with Latin and Greek at liceo classico, where I learned that clarity of thought precedes clarity of words. Then came Management Engineering, where I developed the analytical rigour to structure complexity. For the past 20 years, I've been applying both to strategic communication in some of the world's most demanding B2B environments. Three disciplines, one direction.

  • With a foundation in classical humanities and a STEM background in Management Engineering, I bring together analytical rigour and creative flair — a combination that is rare in the communication world and invaluable in technically complex industries.

    This blend allows me to navigate B2B environments with ease, translating engineering-level complexity into messages that resonate on a human level.

    Born in 1980, I sit at the intersection of Gen X and Millennials, which gives me a natural empathy for both generations and an ability to bridge different communication cultures, internally and externally.

  • Entrepreneurial and results-driven, I have built a recognized history of leading communication strategy, motivating cross-functional teams and engaging executive-level stakeholders across global, fast-paced organizations.

    Currently based in Lugano (Canton Ticino), with a secondary office in Winterthur (Canton Zurich), I support Swiss and international companies navigating complex communication challenges.

  • Proud member of the European Association of Communication Directors (EACD), leveraging a network of top communication professionals across Europe to stay at the forefront of industry trends and best practices.

Why me?


Instead of narrating my journey, I believe in the power of experiences shared by those who've closely worked with me.

Below, you'll find testimonials that not only reflect my professional ethos but also encapsulate the essence of my contributions through the eyes of former colleagues and clients.

  • "It is with great pleasure that we provide this reference for Ms. Giulia Boratto, who collaborated with ADEKA Corporation (Japan) and ADEKA Polymer Additives Europe (APAE) (France) through her agency, G Communication Consulting, on the highly successful launch of TRANSPAREX™, a next-generation clarifying agent redefining transparency in polypropylene (PP), presented at K Fair 2025 in Düsseldorf, the world’s leading trade fair for plastics and rubber.

    Giulia’s primary mandate was to develop and execute the communication strategy for this major international launch. She designed an integrated plan that became the backbone of the project, refining it with our teams to ensure perfect alignment with ADEKA’s global objectives. Her professionalism, creativity, and cultural sensitivity played a decisive role in uniting ADEKA Corporation and APAE for the first time in such close collaboration…

    Her contribution was widely praised by colleagues in Japan and Europe alike. Giulia’s professionalism, reliability, and enthusiasm transformed a complex, multi-stakeholder initiative into a standout success. We can highly recommend Giulia’s work without reservation—her strategic thinking, executional excellence, and collaborative spirit make her an exceptional partner for any communication project."

    — Dr Tsuyoshi URUSHIHARA, General Manager, ADEKA Corporation & Dr Olivier KEISER, President Adeka Polymer Additives Europe

  • "Giulia’s knowledge and expertise in external and internal communication and her experience in working with senior executive were fundamental for her to achieve major milestones in her time at SONGWON.

    In just five months since joining SONGWON, Giulia completed the corporate rebranding project. She was able to give a new fresh corporate identity to SONGWON, giving it distinctive visual image on the market. She impressed me when, in the implementation phase, she engaged on a five weeks world trip to present and roll out the project in all regions, showing her endurance, resilience and determination to execute a plan thoroughly until the last detail.

    Her ability to effectively communicate with a culturally diverse team located across the globe, with an intuitive and in-depth intercultural understanding of the differences in global business practices, was critical to the success of this project.

    She was also in charge to develop SONGWON’s new website, which she did by selecting new agencies with a strict evaluation project. She displayed a great ability to combine analytical skills with the understanding of the personal preferences and requirements of senior executives, to have everyone on board and fully supporting the project."

    — Elena SCALTRITTI, CEO, TOPSOE

  • "For the website project, Giulia demonstrated exceptional leadership and expertise in content strategy. She meticulously defined the content framework, wrote all the content, and provided clear and actionable guidelines to support the development phase. Her attention to detail and ability to align the navigation menu and content structure with the Group’s strategic goals were instrumental in ensuring the project’s success. The feedback we received from our web development partner was validation of the quality of her work—they described her brief as “one of the most comprehensive” they had ever received from a client.

    This project was particularly significant as it involved creating a modern platform that represents the entire FENGGUANG Group, showcasing our global vision, values, and ambitions. The new website highlights our international expansion, including the establishment of two fully operational subsidiaries in Basel, Switzerland, and Dubai, UAE, which are key to serving our customers in Europe and the Middle East. Giulia’s work ensured that the platform not only reflected our strengths—such as innovation, sustainability, and expertise—but also provided a seamless, multilingual experience for a global audience.

    In preparation for the K Fair, Giulia’s contributions were equally outstanding. She played a pivotal role in defining the action plan for K2025, organizing the stand builder pitch, and collaborating with the selected stand builder to deliver a high-quality exhibition stand, which received very positive feedback from various stakeholders. Beyond that, she shaped the communication plan, including PR development, the LinkedIn editorial calendar, the event page, internal communications, video production, and sales collaterals. Her ability to ensure consistency in our brand identity and messaging across all these elements was remarkable."

    — Philippe SCHLAEPFER, CEO, FENGGUANG EUROPE AG

  • "I have had the opportunity to work with Giulia on several marketing projects, supporting the opening of our design Center in Singapore and manufacturing plant in Thailand, as well as our participation as an exhibitor at a major trade show in Europe.

    Giulia demonstrated a great ability to translate the vision for the projects into marketing strategies and actionable workplans. She had a very effective management of the multiple resources contributing to the project (both internal and third parties): she was able to keep all tasks perfectly in track, through a thorough planning of tasks and the rigorous follow up of their execution.

    In all the activities over several months of work, Giulia had a great level of attention to details in both the preparation and the execution of the projects. Projects were delivered on time, in full and on budget. I specifically appreciated the combination of skills for content creation (PR, social media, website, …), steering the creative/artistic work and project management. Giulia’s work delivers high quality and dependable results, in addition to the relationship with Giulia as a person being extremely enjoyable."

    — Nicolas RIVOLLET, Vice President Marketing at Penn Color, Inc.

  • “Working closely with our communication agency, our website was transformed into a visually attractive platform, balancing a vibrant aesthetic with user-centric functionality. Ms. Boratto carefully revised and remarkably enriched our content to best resonate with our B2B audience. Every page now features a perfect harmony between imagery and technical texts, embodying the essence of our brand while providing smoother and clearer navigation.

    In addition, Ms Boratto's leadership in strategically reviewing and drafting the new website content has greatly underscored the human aspect of our cutting-edge technological services and products. Embracing an unconventional human-to-human (H2H) approach, her work has emphasized how our highly technical interventions impact the daily lives of our customers, giving now voice and paying homage to water, our planet’s most precious resource.

    In summary, I wholeheartedly recommend Giulia Boratto for any role seeking someone with solid strategic communication skills and a proven track record of achieving superior results, particularly within the B2B sector. I am convinced that she will continue to apply her strong creativity and strategic insight to future challenges with the same level of excellence and passion that we have seen so far.“

    — Vanni RIDOLFI, Chairman of the Board of Directors and Chief Executive Officer at Orange srl

  • “Responsible for overseeing all details that go into making an event successful such as the K, the World’s No.1 Trade Fair for Plastics and Rubber, held every three years in Dusseldorf, Germany, she has provided valuable and detailed feedback together with proactive and forward-thinking communication ideas.

    Her solid marketing and communication skills and devotion to the interests of the company enabled her to often exceed expectations, especially considering that they were accomplished despite severe time constraints and challenges.”

    — Olivier KEISER, Senior General Manager, ADEKA Polymer Additives Europe

  • “It has been a real pleasure to work with Giulia in strengthening our Strategic Plan 2030 efforts, in particular with the ‘Franklin Voice’ pillar in mind. Initially, she presented a very comprehensive audit of existing email marketing strategies in place. Following this, Giulia provided clear and actionable recommendations focused on content strategy, technical enhancements, and visual design improvements. As a final step, she exceeded expectations by delivering, as a bonus deliverable, an additional set of innovative solutions, consisting of creative campaign topics tailored for the various phases in prospective students’ decision-making (awareness, consideration, and decision).

    The quality of her extensive report as well as the efficient interactions with myself, our CRM expert and data analyst, were outstanding. Her arguments and valid analysis will also help us in our lobbying efforts as we obtain the necessary funding to implement her numerous recommendations. The admissions team has already started implementing her strategies around storytelling and alumni testimonials, further strengthening our peer to peer recruitment efforts.

    I can highly recommend Giulia to any higher education institution seeking support in their marketing and communication strategies, and any company seeking a reliable corporate communication professional, who can offer actionable insights, strategic thinking, and effective collaboration!”

    — Lucila PEREZ MOLLO, Head of Enrollment, Zurich International School

  • "Giulia has been instrumental in taking ownership of a global corporate branding project. In her role, Giulia also successfully structured all internal and external communications activities and processes, as well as managing multiple international trade shows.”

    — Kevin NOELS, Geographic Communications Manager, Dow

  • Dedication - Giulia is passionate about her work and definitely goes the extra mile. She's always in search of excellence regarding her projects.

    Accountability - Giulia is very well organized but at the same time shows great flexibility in taking pragmatic actions. She really delivers.

    Integrity - This holds true for her as an employee but also as a person! It's what makes her stand out of the crowd.”

    — Franz SCHOEPF, Director of Customer Experience, INTERROLL Group

  • “l've had the pleasure of collaborating closely with Giulia on a vast number of communications projects.

    During this time, she has impressed me with her limitless energy and enthusiasm, her eye for detail and her capacity to translate corporate aims into effective strategic communication.

    For me, Giulia is a multi-talented and high caliber communications professional who understands exactly what it takes to effectively drive corporate reputation and value on a global scale.”

    — Zorica MISQUIAL-BALL, Agency Owner, CROSSOVER

  • “Even more than a hard worker, Giulia is a passionate communicator. I have witnessed her professionalizing the internal and external communication of the company. Giulia has led a team of internal coworkers and external service providers to create a professional image of the organization. Giulia has proven to be a person who is always ready to support and offer solutions in big and small communication matters.

    Giulia is sensitive to different cultures and emphatic in her dealing with all she encounters. A true asset for a company.

    — Hans DANIELS, General Manager, Sun Ace Gulf Co Ltd and Industrial Additives manufacturing company LLC

  • "I am writing to offer my professional recommendation of Giulia Boratto for the roles within M&S positions have known and worked with for 5 years at Datamars SA and during that time, I have continuously witnessed Giulia’s exceptional teamwork and project management skills.

    Giulia has shown her capability as an effective communicator with motivation to help external stakeholders, customers and teammates alike.

    Even though Giulia was managing multiple international projects, she always seemed to have a thorough command of the details of my project top of mind.

    Giulia brings this experience with her in her excellent interpersonal and diplomatic skills that enable her to resolve conflicts with relative ease. Giulia is adaptive to flexible work timings and can motivate team members to achieve company goals and project management capacity, which has seen Giulia to deliver many successful projects.”

    — Marta AGUIRRE, Head Global Business Development and Innovation Animal Nutrition and Health, Omya International AG

  • "I worked with Giulia on several MarCom projects (brochures, papers, customer & internal presentations, fairs, etc). I was impressed by her creative ideas and the way she would implement them swiftly... for a "very professional yet with a distinct flair" result.

    Not to mention her very acute interpersonal skills which are highly appreciated by everyone working with her.“

    — Kerstin SCHRINNER, Global Sector Head Plastics, Birla Carbon

  • "Giulia is very dedicated, creative and can efficiently manage multiple complex projects. She was essential to lead the creation of the new Corporate image launched back in 2016, and the fresh look & feel of SONGWON was very apparent at our last K 2019.

    I enjoyed working with her on the development of our completely redesigned corporate website, which will give you a great impression about her sophisticated marketing communication skills.”

    — Thomas SCHMUTZ, Director Technology, Regulatory Affairs & Sustainability, SONGWON Industrial Group

Key projects

Ready to empower
your brand’s voice & strategy?

Corporate & Executive Communications | Global Marketing & Communication Strategy | Brand Development & Loyalty | Storytelling & Copywriting | Crisis Communication Plan | Web Design & Development | Sustainability | Event Planning & Management | Social Media Strategy & Management | Employee Engagement & Internal Communications | Stakeholder Management & Engagement | Project Management | Content Management Systems (CMS) | Email Marketing & Campaign Management | Budget Management & Annual Reports | Agency Management & Vendor Relations | Consulting | Digital Transformation | Editorial Plans | LinkedIn & Instagram | Change Management

Corporate & Executive Communications | Global Marketing & Communication Strategy | Brand Development & Loyalty | Storytelling & Copywriting | Crisis Communication Plan | Web Design & Development | Sustainability | Event Planning & Management | Social Media Strategy & Management | Employee Engagement & Internal Communications | Stakeholder Management & Engagement | Project Management | Content Management Systems (CMS) | Email Marketing & Campaign Management | Budget Management & Annual Reports | Agency Management & Vendor Relations | Consulting | Digital Transformation | Editorial Plans | LinkedIn & Instagram | Change Management

Frequently Asked Questions

Still have questions? Take a look at the FAQ or reach out anytime at boratto@g-coms.agency.

  • ‍A B2B communication consultant helps companies define their messaging, build their brand, and communicate effectively with clients, partners, and stakeholders. Unlike a generalist marketing agency, a senior consultant brings strategic thinking directly into the project, from communication planning to execution, across channels and markets.

  • Primarily B2B companies operating in technically complex industries: specialty chemicals, plastics and rubber, sustainability, identification technologies, higher education, industrial manufacturing. Swiss-based companies with international reach, and international companies with a Swiss presence.

  • With an agency, you work with account managers and rotating teams. With G Communication Consulting, you work directly with Giulia — a senior professional with 20 years of global B2B experience — on every project, from strategy to delivery. For complex projects, I also act as strategic lead and manage the agencies you work with, keeping strategy and execution aligned.

  • Yes. One of the most common engagement models is interim support — stepping in to cover a peak workload, a specific expertise gap, or the temporary absence of a key colleague.

    I integrate directly into your team and manage daily tasks or lead specific projects through to completion.

  • Yes. While based in Lugano (Canton Ticino) and Winterthur (Canton Zurich), I support clients across Europe, Asia, North America, and the Middle East.

    Remote collaboration works well for most projects; I travel on-site when it matters.

  • Yes — from strategy and stakeholder alignment to stand builder coordination, PR, social media, video production, and post-event coverage. I have managed international trade fair presence at K Fair, Ecomondo, European Coatings Show, and others across multiple editions.

  • English, Italian, and French. Most strategic and corporate communication work is conducted in English, with Italian and French for clients where this is preferred.

  • Engagements are scoped individually based on the project type, duration, and level of involvement required.

    Models include project-based fees, day rates for interim support, and retainer agreements for ongoing collaboration.

    Contact me for an initial conversation — no commitment required.

  • "Rem tene, verba sequentur" — possess the subject, and the words will follow.

    The maxim is attributed to Cato the Censor, one of Rome's greatest orators, who addressed it to his own son as a lesson in eloquence: master your subject deeply, and the right words will come naturally. You don't dress up empty thinking with beautiful language — you let solid thinking speak for itself.

    It's the philosophy behind every project I take on. Before writing a single line of copy, before shaping a message or designing a campaign, I invest in understanding: the business, the audience, the context, the stakes. Strategy and substance first. Communication follows.

    The motto also reflects my own journey — from classical studies in Latin and Greek at liceo classico, through Management Engineering, to 20 years of global B2B communication. Three disciplines, one direction.

    Rem tene, verba sequentur.