Welcome to
G Communication Consulting
Strategic Communication. STEM Background. Classical Roots.
Serving B2B companies across Switzerland, Europe, and globally.
Are you seeking
external expertise for your
Marketing & Communication projects?
You've come to the right place.
Corporate & Executive Communications | Global Marketing & Communication Strategy | Brand Development & Loyalty | Storytelling & Copywriting | Crisis Communication Plan | Web Design & Development | Sustainability | Event Planning & Management | Social Media Strategy & Management | Employee Engagement & Internal Communications | Stakeholder Management & Engagement | Project Management | Content Management Systems (CMS) | Email Marketing & Campaign Management | Budget Management & Annual Reports | Agency Management & Vendor Relations | Consulting | Digital Transformation | Editorial Plans | LinkedIn & Instagram | Change Management
Corporate & Executive Communications | Global Marketing & Communication Strategy | Brand Development & Loyalty | Storytelling & Copywriting | Crisis Communication Plan | Web Design & Development | Sustainability | Event Planning & Management | Social Media Strategy & Management | Employee Engagement & Internal Communications | Stakeholder Management & Engagement | Project Management | Content Management Systems (CMS) | Email Marketing & Campaign Management | Budget Management & Annual Reports | Agency Management & Vendor Relations | Consulting | Digital Transformation | Editorial Plans | LinkedIn & Instagram | Change Management
G Communication Consulting offers senior-level marketing and communication support — on a flexible, project basis.
Whether your team is facing a peak workload, a specific expertise gap, or the temporary absence of a key colleague — I step in as an external communication partner, integrating directly into your team to manage daily tasks or lead specific projects through to completion. This model is also referred to as interim communication management — and it is one of the most effective ways to access senior expertise exactly when you need it, without the long-term commitment of a permanent hire.
Based in Lugano, Canton Ticino, with a secondary office in Winterthur, Canton Zurich, I support companies across Switzerland and internationally — bridging local expertise with global experience.
This flexible model gives you access to senior expertise exactly when you need it, without the long-term commitment of a permanent hire.
My goal is to ensure your marketing and communication efforts are not only managed effectively but also drive measurable success.
United in purpose
My mission is simple: to build relationships of trust with my clients, helping them make their brands visible, consistent, and distinctively theirs. Regardless of technical complexity or the B2B nature of your business, I do not simply translate jargon. I translate true expertise into messages that resonate on a human level.
Many organizations do not lack creative agencies. They lack someone to brief them well, choose the right partners, and ensure the strategy actually survives execution. That is the role I play. I bridge the gap between complex business needs and impactful creative output.
Working from Switzerland—with offices in Lugano (Canton Ticino) and Winterthur (Canton Zurich)—I support clients both locally and across the globe.
Areas of expertise.
There is a particular kind of frustration that technical companies know well.
You have the expertise. The track record. The results. But when it comes to communicating it — to clients, to markets, to the world — something gets lost in translation. I know that gap from both sides.
I trained as an engineer at Politecnico di Torino, Italy. Then spent 20 years working at the intersection of global B2B business and corporate communications — leading marketing and communication strategies across Europe, Asia, North America and the Middle East, for companies operating in specialty chemicals, identification technologies, industrial manufacturing, and beyond.
What I found, consistently, is that the companies with the strongest products are often the ones least equipped to talk about them. Not because they lack intelligence — quite the opposite. But because precision thinking and strategic storytelling require different muscles. And most organisations only train one.
That's the gap I work in.
At G Communication Consulting, I work with B2B companies and senior professionals on brand strategy, corporate communications, digital presence, event management, and more — bringing the rigour of an engineering mindset to the craft of communication.
What my Clients say.
"I have had the opportunity to work with Giulia on several marketing projects, supporting the opening of our design Center in Singapore and manufacturing plant in Thailand, as well as our participation as an exhibitor at a major trade show in Europe.
Giulia demonstrated a great ability to translate the vision for the projects into marketing strategies and actionable workplans. She had a very effective management of the multiple resources contributing to the project (both internal and third parties): she was able to keep all tasks perfectly in track, through a thorough planning of tasks and the rigorous follow up of their execution."
“Rem tene, verba sequentur”
A Marketing & Communication Executive by your side.
Giulia Boratto
-
I started with Latin and Greek at liceo classico, where I learned that clarity of thought precedes clarity of words. Then came Management Engineering, where I developed the analytical rigour to structure complexity. For the past 20 years, I've been applying both to strategic communication in some of the world's most demanding B2B environments. Three disciplines, one direction.
-
With a foundation in classical humanities and a STEM background in Management Engineering, I bring together analytical rigour and creative flair — a combination that is rare in the communication world and invaluable in technically complex industries.
This blend allows me to navigate B2B environments with ease, translating engineering-level complexity into messages that resonate on a human level.
Born in 1980, I sit at the intersection of Gen X and Millennials, which gives me a natural empathy for both generations and an ability to bridge different communication cultures, internally and externally.
-
Entrepreneurial and results-driven, I have built a recognized history of leading communication strategy, motivating cross-functional teams and engaging executive-level stakeholders across global, fast-paced organizations.
Currently based in Lugano (Canton Ticino), with a secondary office in Winterthur (Canton Zurich), I support Swiss and international companies navigating complex communication challenges.
-
Proud member of the European Association of Communication Directors (EACD), leveraging a network of top communication professionals across Europe to stay at the forefront of industry trends and best practices.
Why me?
Instead of narrating my journey, I believe in the power of experiences shared by those who've closely worked with me.
Below, you'll find testimonials that not only reflect my professional ethos but also encapsulate the essence of my contributions through the eyes of former colleagues and clients.
Key projects
Ready to empower
your brand’s voice & strategy?
Corporate & Executive Communications | Global Marketing & Communication Strategy | Brand Development & Loyalty | Storytelling & Copywriting | Crisis Communication Plan | Web Design & Development | Sustainability | Event Planning & Management | Social Media Strategy & Management | Employee Engagement & Internal Communications | Stakeholder Management & Engagement | Project Management | Content Management Systems (CMS) | Email Marketing & Campaign Management | Budget Management & Annual Reports | Agency Management & Vendor Relations | Consulting | Digital Transformation | Editorial Plans | LinkedIn & Instagram | Change Management
Corporate & Executive Communications | Global Marketing & Communication Strategy | Brand Development & Loyalty | Storytelling & Copywriting | Crisis Communication Plan | Web Design & Development | Sustainability | Event Planning & Management | Social Media Strategy & Management | Employee Engagement & Internal Communications | Stakeholder Management & Engagement | Project Management | Content Management Systems (CMS) | Email Marketing & Campaign Management | Budget Management & Annual Reports | Agency Management & Vendor Relations | Consulting | Digital Transformation | Editorial Plans | LinkedIn & Instagram | Change Management
Frequently Asked Questions
Still have questions? Take a look at the FAQ or reach out anytime at boratto@g-coms.agency.
-
A B2B communication consultant helps companies define their messaging, build their brand, and communicate effectively with clients, partners, and stakeholders. Unlike a generalist marketing agency, a senior consultant brings strategic thinking directly into the project, from communication planning to execution, across channels and markets.
-
Primarily B2B companies operating in technically complex industries: specialty chemicals, plastics and rubber, sustainability, identification technologies, higher education, industrial manufacturing. Swiss-based companies with international reach, and international companies with a Swiss presence.
-
With an agency, you work with account managers and rotating teams. With G Communication Consulting, you work directly with Giulia — a senior professional with 20 years of global B2B experience — on every project, from strategy to delivery. For complex projects, I also act as strategic lead and manage the agencies you work with, keeping strategy and execution aligned.
-
Yes. One of the most common engagement models is interim support — stepping in to cover a peak workload, a specific expertise gap, or the temporary absence of a key colleague.
I integrate directly into your team and manage daily tasks or lead specific projects through to completion.
-
Yes. While based in Lugano (Canton Ticino) and Winterthur (Canton Zurich), I support clients across Europe, Asia, North America, and the Middle East.
Remote collaboration works well for most projects; I travel on-site when it matters.
-
Yes — from strategy and stakeholder alignment to stand builder coordination, PR, social media, video production, and post-event coverage. I have managed international trade fair presence at K Fair, Ecomondo, European Coatings Show, and others across multiple editions.
-
English, Italian, and French. Most strategic and corporate communication work is conducted in English, with Italian and French for clients where this is preferred.
-
Engagements are scoped individually based on the project type, duration, and level of involvement required.
Models include project-based fees, day rates for interim support, and retainer agreements for ongoing collaboration.
Contact me for an initial conversation — no commitment required.
-
"Rem tene, verba sequentur" — possess the subject, and the words will follow.
The maxim is attributed to Cato the Censor, one of Rome's greatest orators, who addressed it to his own son as a lesson in eloquence: master your subject deeply, and the right words will come naturally. You don't dress up empty thinking with beautiful language — you let solid thinking speak for itself.
It's the philosophy behind every project I take on. Before writing a single line of copy, before shaping a message or designing a campaign, I invest in understanding: the business, the audience, the context, the stakes. Strategy and substance first. Communication follows.
The motto also reflects my own journey — from classical studies in Latin and Greek at liceo classico, through Management Engineering, to 20 years of global B2B communication. Three disciplines, one direction.
Rem tene, verba sequentur.

