Welcome to
G Communication Consulting

Empower your brand’s voice with the right support.

Are you seeking
external expertise for your
Marketing & Communication projects?
You've come to the right place.

When hiring a full-time marketing and communications professional isn't feasible, G Communication Consulting steps in.

When your team faces peak workloads due to major projects, the absence of key employees on maternity, paternity or sick leave, or because a specific expertise is needed for a marketing and communication initiative, G Communication Consulting is here to help.

I can step in as your outsourced marketing and communication project leader, seamlessly integrating into your team to manage daily tasks or guide specific projects through to completion.

This flexible approach allows you to access expert support exactly when you need it, without the long-term commitment of hiring a full-time employee who may no longer fit your needs once the project ends.

My goal is to ensure your marketing and communication efforts are not only managed effectively but also drive measurable success.

Corporate & Executive Communications | Global Marketing & Communication Strategy | Brand Development & Loyalty | Storytelling & Copywriting | Crisis Communication Plan | Web Design & Development | Sustainability | Event Planning & Management | Social Media Strategy & Management | Employee Engagement & Internal Communications | Stakeholder Management & Engagement | Project Management | Content Management Systems (CMS) | Email Marketing & Campaign Management | Budget Management & Annual Reports | Agency Management & Vendor Relations | Consulting | Digital Transformation | Editorial Plans | LinkedIn & Instagram | Change Management

Corporate & Executive Communications | Global Marketing & Communication Strategy | Brand Development & Loyalty | Storytelling & Copywriting | Crisis Communication Plan | Web Design & Development | Sustainability | Event Planning & Management | Social Media Strategy & Management | Employee Engagement & Internal Communications | Stakeholder Management & Engagement | Project Management | Content Management Systems (CMS) | Email Marketing & Campaign Management | Budget Management & Annual Reports | Agency Management & Vendor Relations | Consulting | Digital Transformation | Editorial Plans | LinkedIn & Instagram | Change Management

United in purpose,
advancing towards success.

My mission at G Communication Consulting is to foster a relationship of trust and transparency with my clients, while also enhancing the perception, visibility, consistency, and uniqueness of their brands.

I place a strong emphasis on understanding the unique qualities of each client's brand and translating those into robust marketing and communication strategies that resonate on a human level, regardless of the technical complexity or B2B nature of the business.

Strategic marketing and communication for global B2B companies, specializing in branding, storytelling, and digital strategies.

Areas of expertise.

Global marketing consultant leading a B2B branding project to enhance digital presence and audience engagement.

What my Clients say.

"I have had the opportunity to work with Giulia on several marketing projects, supporting the opening of our design Center in Singapore and manufacturing plant in Thailand, as well as our participation as an exhibitor at a major trade show in Europe.

Giulia demonstrated
a great ability to translate the vision for the projects into marketing strategies and actionable workplans. She had a very effective management of the multiple resources contributing to the project (both internal and third parties): she was able to keep all tasks perfectly in track, through a thorough planning of tasks and the rigorous follow up of their execution."

The Only Constant in Life Is Change.
— Heraclitus

A Marketing & Communication Executive
by your side.

Giulia Boratto

  • Entrepreneurial and results-driven leader with 20-year experience across a broad range of marketing and communication disciplines in global, fast-paced, matrixed B2B organizations.

    Recognized history of successfully leading communications strategy and motivating large cross-functional teams and multiple executive-level stakeholders.

  • With a foundation in Management Engineering and Corporate Communication, I bring together the analytical rigor of STEM with the creative flair of strategic communication. This blend allows me to navigate the complexities of the B2B environments with ease, providing you with solutions that are both innovative and effective.

    Born in 1980, I fall into the "Cusper" category, encompassing both Millennials and Gen X. This gives me a deep understanding and empathy for both generations, enhancing my ability to successfully connect with diverse audiences and drive sustainable and purposeful change.

  • Corporate & Executive Communications | Global Marketing & Communication Strategy | Brand Development & Loyalty | Storytelling & Copywriting | Crisis Communications | Web Design & Development | Sustainability Initiatives | Event Planning & Management | Social Media Strategy & Management | Employee Engagement & Internal Communications | Stakeholder Management & Engagement | Project Management & Leadership Development | Content Management Systems (CMS) | Email Marketing & Campaign Management | Budget Management & Financial Planning | Agency Management & Vendor Relations | Consulting | Digital Transformation | Analytics and Measurement | Public Relations | Media Relations | Change Management

    Curiosity-Driven & Committed to Continuous Learning | Culturally Sensitive & Inclusive | Relationship Building & Emotional Intelligence | Strategic Thinking & Quality Focus | Goal-Oriented & High Achiever | Strong Business Acumen & Attention to Detail | Entrepreneurial Mindset & Proactive Approach | Team Leadership

  • Proud member of the European Association of Communication Directors (EACD), leveraging a network of top communication professionals across Europe to stay at the forefront of industry trends and best practices.

Why me?


Instead of narrating my journey, I believe in the power of experiences shared by those who've closely worked with me.

Below, you'll find testimonials that not only reflect my professional ethos but also encapsulate the essence of my contributions through the eyes of former colleagues and clients.

  • "It is with great pleasure that we provide this reference for Ms. Giulia Boratto, who collaborated with ADEKA Corporation (Japan) and ADEKA Polymer Additives Europe (APAE) (France) through her agency, G Communication Consulting, on the highly successful launch of TRANSPAREX™, a next-generation clarifying agent redefining transparency in polypropylene (PP), presented at K Fair 2025 in Düsseldorf, the world’s leading trade fair for plastics and rubber.

    Giulia’s primary mandate was to develop and execute the communication strategy for this major international launch. She designed an integrated plan that became the backbone of the project, refining it with our teams to ensure perfect alignment with ADEKA’s global objectives. Her professionalism, creativity, and cultural sensitivity played a decisive role in uniting ADEKA Corporation and APAE for the first time in such close collaboration…

    Her contribution was widely praised by colleagues in Japan and Europe alike. Giulia’s professionalism, reliability, and enthusiasm transformed a complex, multi-stakeholder initiative into a standout success. We can highly recommend Giulia’s work without reservation—her strategic thinking, executional excellence, and collaborative spirit make her an exceptional partner for any communication project."

    — Dr Tsuyoshi URUSHIHARA, General Manager, ADEKA Corporation & Dr Olivier KEISER, President Adeka Polymer Additives Europe

  • "Giulia’s knowledge and expertise in external and internal communication and her experience in working with senior executive were fundamental for her to achieve major milestones in her time at SONGWON.

    In just five months since joining SONGWON, Giulia completed the corporate rebranding project. She was able to give a new fresh corporate identity to SONGWON, giving it distinctive visual image on the market. She impressed me when, in the implementation phase, she engaged on a five weeks world trip to present and roll out the project in all regions, showing her endurance, resilience and determination to execute a plan thoroughly until the last detail.

    Her ability to effectively communicate with a culturally diverse team located across the globe, with an intuitive and in-depth intercultural understanding of the differences in global business practices, was critical to the success of this project.

    She was also in charge to develop SONGWON’s new website, which she did by selecting new agencies with a strict evaluation project. She displayed a great ability to combine analytical skills with the understanding of the personal preferences and requirements of senior executives, to have everyone on board and fully supporting the project."

    — Elena SCALTRITTI, CEO, TOPSOE

  • "For the website project, Giulia demonstrated exceptional leadership and expertise in content strategy. She meticulously defined the content framework, wrote all the content, and provided clear and actionable guidelines to support the development phase. Her attention to detail and ability to align the navigation menu and content structure with the Group’s strategic goals were instrumental in ensuring the project’s success. The feedback we received from our web development partner was validation of the quality of her work—they described her brief as “one of the most comprehensive” they had ever received from a client.

    This project was particularly significant as it involved creating a modern platform that represents the entire FENGGUANG Group, showcasing our global vision, values, and ambitions. The new website highlights our international expansion, including the establishment of two fully operational subsidiaries in Basel, Switzerland, and Dubai, UAE, which are key to serving our customers in Europe and the Middle East. Giulia’s work ensured that the platform not only reflected our strengths—such as innovation, sustainability, and expertise—but also provided a seamless, multilingual experience for a global audience.

    In preparation for the K Fair, Giulia’s contributions were equally outstanding. She played a pivotal role in defining the action plan for K2025, organizing the stand builder pitch, and collaborating with the selected stand builder to deliver a high-quality exhibition stand, which received very positive feedback from various stakeholders. Beyond that, she shaped the communication plan, including PR development, the LinkedIn editorial calendar, the event page, internal communications, video production, and sales collaterals. Her ability to ensure consistency in our brand identity and messaging across all these elements was remarkable."

    — Philippe SCHLAEPFER, CEO, FENGGUANG EUROPE AG

  • "I have had the opportunity to work with Giulia on several marketing projects, supporting the opening of our design Center in Singapore and manufacturing plant in Thailand, as well as our participation as an exhibitor at a major trade show in Europe.

    Giulia demonstrated a great ability to translate the vision for the projects into marketing strategies and actionable workplans. She had a very effective management of the multiple resources contributing to the project (both internal and third parties): she was able to keep all tasks perfectly in track, through a thorough planning of tasks and the rigorous follow up of their execution.

    In all the activities over several months of work, Giulia had a great level of attention to details in both the preparation and the execution of the projects. Projects were delivered on time, in full and on budget. I specifically appreciated the combination of skills for content creation (PR, social media, website, …), steering the creative/artistic work and project management. Giulia’s work delivers high quality and dependable results, in addition to the relationship with Giulia as a person being extremely enjoyable."

    — Nicolas RIVOLLET, Vice President Marketing at Penn Color, Inc.

  • “Working closely with our communication agency, our website was transformed into a visually attractive platform, balancing a vibrant aesthetic with user-centric functionality. Ms. Boratto carefully revised and remarkably enriched our content to best resonate with our B2B audience. Every page now features a perfect harmony between imagery and technical texts, embodying the essence of our brand while providing smoother and clearer navigation.

    In addition, Ms Boratto's leadership in strategically reviewing and drafting the new website content has greatly underscored the human aspect of our cutting-edge technological services and products. Embracing an unconventional human-to-human (H2H) approach, her work has emphasized how our highly technical interventions impact the daily lives of our customers, giving now voice and paying homage to water, our planet’s most precious resource.

    In summary, I wholeheartedly recommend Giulia Boratto for any role seeking someone with solid strategic communication skills and a proven track record of achieving superior results, particularly within the B2B sector. I am convinced that she will continue to apply her strong creativity and strategic insight to future challenges with the same level of excellence and passion that we have seen so far.“

    — Vanni RIDOLFI, Chairman of the Board of Directors and Chief Executive Officer at Orange srl

  • “Responsible for overseeing all details that go into making an event successful such as the K, the World’s No.1 Trade Fair for Plastics and Rubber, held every three years in Dusseldorf, Germany, she has provided valuable and detailed feedback together with proactive and forward-thinking communication ideas.

    Her solid marketing and communication skills and devotion to the interests of the company enabled her to often exceed expectations, especially considering that they were accomplished despite severe time constraints and challenges.”

    — Olivier KEISER, Senior General Manager, ADEKA Polymer Additives Europe

  • “It has been a real pleasure to work with Giulia in strengthening our Strategic Plan 2030 efforts, in particular with the ‘Franklin Voice’ pillar in mind. Initially, she presented a very comprehensive audit of existing email marketing strategies in place. Following this, Giulia provided clear and actionable recommendations focused on content strategy, technical enhancements, and visual design improvements. As a final step, she exceeded expectations by delivering, as a bonus deliverable, an additional set of innovative solutions, consisting of creative campaign topics tailored for the various phases in prospective students’ decision-making (awareness, consideration, and decision).

    The quality of her extensive report as well as the efficient interactions with myself, our CRM expert and data analyst, were outstanding. Her arguments and valid analysis will also help us in our lobbying efforts as we obtain the necessary funding to implement her numerous recommendations. The admissions team has already started implementing her strategies around storytelling and alumni testimonials, further strengthening our peer to peer recruitment efforts.

    I can highly recommend Giulia to any higher education institution seeking support in their marketing and communication strategies, and any company seeking a reliable corporate communication professional, who can offer actionable insights, strategic thinking, and effective collaboration!”

    — Lucila PEREZ MOLLO, Head of Enrollment, Zurich International School

  • "Giulia has been instrumental in taking ownership of a global corporate branding project. In her role, Giulia also successfully structured all internal and external communications activities and processes, as well as managing multiple international trade shows.”

    — Kevin NOELS, Geographic Communications Manager, Dow

  • Dedication - Giulia is passionate about her work and definitely goes the extra mile. She's always in search of excellence regarding her projects.

    Accountability - Giulia is very well organized but at the same time shows great flexibility in taking pragmatic actions. She really delivers.

    Integrity - This holds true for her as an employee but also as a person! It's what makes her stand out of the crowd.”

    — Franz SCHOEPF, Director of Customer Experience, INTERROLL Group

  • “l've had the pleasure of collaborating closely with Giulia on a vast number of communications projects.

    During this time, she has impressed me with her limitless energy and enthusiasm, her eye for detail and her capacity to translate corporate aims into effective strategic communication.

    For me, Giulia is a multi-talented and high caliber communications professional who understands exactly what it takes to effectively drive corporate reputation and value on a global scale.”

    — Zorica MISQUIAL-BALL, Agency Owner, CROSSOVER

  • “Even more than a hard worker, Giulia is a passionate communicator. I have witnessed her professionalizing the internal and external communication of the company. Giulia has led a team of internal coworkers and external service providers to create a professional image of the organization. Giulia has proven to be a person who is always ready to support and offer solutions in big and small communication matters.

    Giulia is sensitive to different cultures and emphatic in her dealing with all she encounters. A true asset for a company.

    — Hans DANIELS, General Manager, Sun Ace Gulf Co Ltd and Industrial Additives manufacturing company LLC

  • "I am writing to offer my professional recommendation of Giulia Boratto for the roles within M&S positions have known and worked with for 5 years at Datamars SA and during that time, I have continuously witnessed Giulia’s exceptional teamwork and project management skills.

    Giulia has shown her capability as an effective communicator with motivation to help external stakeholders, customers and teammates alike.

    Even though Giulia was managing multiple international projects, she always seemed to have a thorough command of the details of my project top of mind.

    Giulia brings this experience with her in her excellent interpersonal and diplomatic skills that enable her to resolve conflicts with relative ease. Giulia is adaptive to flexible work timings and can motivate team members to achieve company goals and project management capacity, which has seen Giulia to deliver many successful projects.”

    — Marta AGUIRRE, Head Global Business Development and Innovation Animal Nutrition and Health, Omya International AG

  • "I worked with Giulia on several MarCom projects (brochures, papers, customer & internal presentations, fairs, etc). I was impressed by her creative ideas and the way she would implement them swiftly... for a "very professional yet with a distinct flair" result.

    Not to mention her very acute interpersonal skills which are highly appreciated by everyone working with her.“

    — Kerstin SCHRINNER, Global Sector Head Plastics, Birla Carbon

  • "Giulia is very dedicated, creative and can efficiently manage multiple complex projects. She was essential to lead the creation of the new Corporate image launched back in 2016, and the fresh look & feel of SONGWON was very apparent at our last K 2019.

    I enjoyed working with her on the development of our completely redesigned corporate website, which will give you a great impression about her sophisticated marketing communication skills.”

    — Thomas SCHMUTZ, Director Technology, Regulatory Affairs & Sustainability, SONGWON Industrial Group

Key projects

Ready to empower
your brand’s voice & strategy?

Corporate & Executive Communications | Global Marketing & Communication Strategy | Brand Development & Loyalty | Storytelling & Copywriting | Crisis Communication Plan | Web Design & Development | Sustainability | Event Planning & Management | Social Media Strategy & Management | Employee Engagement & Internal Communications | Stakeholder Management & Engagement | Project Management | Content Management Systems (CMS) | Email Marketing & Campaign Management | Budget Management & Annual Reports | Agency Management & Vendor Relations | Consulting | Digital Transformation | Editorial Plans | LinkedIn & Instagram | Change Management

Corporate & Executive Communications | Global Marketing & Communication Strategy | Brand Development & Loyalty | Storytelling & Copywriting | Crisis Communication Plan | Web Design & Development | Sustainability | Event Planning & Management | Social Media Strategy & Management | Employee Engagement & Internal Communications | Stakeholder Management & Engagement | Project Management | Content Management Systems (CMS) | Email Marketing & Campaign Management | Budget Management & Annual Reports | Agency Management & Vendor Relations | Consulting | Digital Transformation | Editorial Plans | LinkedIn & Instagram | Change Management

Frequently Asked Questions

Still have questions? Take a look at the FAQ or reach out anytime at boratto@g-coms.agency.

  • ‍Choosing the right marketing and communication consultant depends on their ability to adapt to your needs, deliver measurable results, and bring relevant experience.

    Working with an independent professional like me offers:

    ‍ ‍·        Flexibility: I integrate seamlessly into teams to manage peaks in workload or strategic projects.

    ‍ ‍·        Expertise: Almost 20 years of international experience in highly technical and regulated industries.

    ‍ ‍·        Personalized support: Unlike large agencies, I provide a single point of contact, ensuring clear communication and a deep understanding of your goals.

    ‍Additionally, I collaborate with existing agencies, acting as a bridge to align strategies and ensure timely delivery.

    ‍My location in Switzerland allows me to coordinate effectively across time zones, supporting clients in Europe, the US, the Middle East, and Asia.

    ‍For more insights, visit my website: https://www.g-coms.agency/projects-testimonials, where you’ll find testimonials and examples of my work.

    ‍ ‍

  • I offer a range of services, including:

    • Brand strategy, identity, and storytelling

    • Corporate and executive communications

    • Strategic communications and global messaging

    • Communication plan development

    • Social media management and strategy

    • Sustainability communications (including reporting and campaigns)

    • Event planning and coordination

    • Crisis communication handbook development

    • Internal and external communication

    • Values-led campaigns and creative development

    For example, I have curated the development of five annual GRI-compliant sustainability reports and organized high-profile events such as trade fair participations, including stand design and communication plans.

  • A curated list of projects and testimonials is available on the dedicated page of my website: https://www.g-coms.agency/projects-testimonials. Here, you can explore detailed examples of my work and feedback from clients across various industries.

  • You can contact me directly by email at boratto@g-coms.agency. I’m available to discuss your specific needs and provide an initial one-hour consultation to explore how I can support your business.

  • Yes, I specialize in B2B marketing, particularly in technical and regulated industries such as engineering, biotechnology, pharmaceuticals, and chemicals.

     

    For example:

    • I managed CHF 1.5M annual communication budgets to execute global campaigns.

    • I led the rebranding of a global chemical company, delivering a completely new corporate identity, a bilingual website, and a company history book in just five months.

  • Yes, I provide flexible marketing support tailored to your needs. For instance, I’ve worked with clients on short-term projects like preparing for international trade fairs, where I managed:

    • Stand builder selection.

    • PRs, press conferences and communication plans.

    • Sales collateral development.

     

    This ensures impactful results without requiring long-term commitments.

  • I typically offer hourly consulting services, with all time spent on each activity clearly outlined and transparently detailed in the monthly invoices. This approach gives you the flexibility to adjust or discontinue the collaboration at any time if your needs change.

    For larger or long-term projects, I provide customized quotes based on the scope and complexity of the work. This ensures flexibility and clarity, allowing you to choose the approach that best fits your needs.

  • It’s collaborative, honest, and focused. I like to bring structure to the process while keeping things creative and adaptable. Clients often tell me they appreciate how I can take complex ideas and make them clear, actionable, and meaningful.

    At the heart of it, I care deeply about the work and the people I collaborate with. It’s not just about getting things done—it’s about making sure the process feels smooth, the ideas flow naturally, and the results truly reflect what matters to you.

  • Yes, I specialize in creating editorial plans for LinkedIn tailored to B2B companies, particularly in technical and regulated industries. My strength lies in translating complex technical concepts into clear, engaging content that resonates with professional audiences.

     

    For example, I’ve developed LinkedIn strategies for engineering and chemical companies, focusing on best practices such as:

    • Consistent posting schedules to maintain audience engagement.

    • Thought leadership articles to position companies as industry pioneers.

    • Sharing project milestones to highlight technical expertise and innovation.

  • Yes, a consultant can provide strategies to enhance your online visibility. For example, I’ve helped clients in technical industries create consistent digital communication strategies, including:

     

    • Content tailored to their audience.

    • Thought leadership pieces that positioned them as pioneers in their fields.

    • Sharing insights and milestones to build credibility and engagement.

  • When hiring a communication consultant, consider the following key factors:

    • Ability to align with your business goals: Look for someone who can deeply understand your objectives and translate them into clear, actionable communication strategies.

    • Proven track record with measurable outcomes: Request examples of past projects that demonstrate tangible results, such as increased engagement, improved brand visibility, or successful campaign execution.

    • Industry-specific expertise: A consultant who understands the nuances of your sector can provide tailored solutions that resonate with your audience.

    For example, my dual background in industrial engineering and corporate communication allows me to bridge technical concepts with effective messaging. This has been particularly valuable in projects like:

    • Sustainability reporting: Delivering GRI-compliant reports that reflect corporate values and engage stakeholders.

    • Global rebranding initiatives: Managing complex projects that align brand identity with business objectives across multiple markets.

    Additionally, consider practical aspects such as:

    • Communication skills and cultural fit: Ensure the consultant can collaborate effectively with your team and adapt to your organization’s tone and pace.

    • Transparency and process clarity: Look for someone who provides clear timelines, reporting structures, and deliverables, ensuring no surprises along the way.

    By focusing on these criteria, you’ll find a consultant who not only delivers results but also becomes a trusted partner in achieving your communication goals.

  • Outsourcing marketing and communication projects offers several advantages, including:

    • Access to specialized expertise: By outsourcing, you gain access to professionals with diverse skills and experience that might not be available in-house. For example, I’ve supported clients in developing multilingual websites, ensuring both technical precision and cultural relevance.

    • Faster execution and scalability: External consultants can quickly adapt to your needs, scaling activities up or down as required. For instance, I’ve managed trade fair preparations, including stand design and communication plans, delivering impactful results within tight deadlines.

    • Cost efficiency: Outsourcing eliminates the need to hire and maintain a full in-house team, saving resources while ensuring high-quality outcomes.

    • Focus on core business priorities: Delegating complex projects allows your team to concentrate on strategic goals without being bogged down by operational details.

    Additionally, outsourcing provides flexibility and continuity, reducing dependency on internal resources and ensuring that projects stay on track even during staff turnover.

    By partnering with an experienced consultant, you can achieve measurable results while maintaining the agility to adapt to changing business needs.

  • With almost 20 years of experience in marketing and communication, I’ve had the privilege of working with clients in technical industries to tackle complex challenges and deliver meaningful results. My approach combines strategic thinking with hands-on execution, ensuring that every project is not only well-planned but also effectively implemented.

    Some examples of my work include:

    • Managing multimillion-dollar budgets to execute global campaigns.

    • Delivering GRI-compliant sustainability reports that reflect corporate values.

    • Enhancing the digital presence of global clients through tailored strategies.

    But what truly sets me apart is how I work—with transparency, adaptability, and a genuine commitment to understanding your goals. I don’t just deliver solutions; I aim to make the process collaborative and seamless, so you feel supported every step of the way.

    Don’t just take my word for it—read the testimonials from clients and collaborators who have worked with me. Their feedback speaks to the trust, results, and impact we’ve achieved together.